ZING DIGITAL (A Dishtv Product) ZING DIGITAL START Now - Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

ZING DIGITAL (A Dishtv Product) ZING DIGITAL START Now

Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors.

Dish TV today launched a brand called Zing for targeting regional markets where Phase III and Phase IV digitisation has opened up significant opportunity.

The DTH TV provider would also soon launch Dish Box Office, an expanded movie-on-demand service.

Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.

Zing is part of Dish TV’s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.

The Zing packages are priced at Rs 175, Rs 249 and Rs 349. The company plans to spend Rs 7 crore on a 360 degree brand awareness and marketing campaign.

“With more than 10 to 12 million analogue television homes in West Bengal to be digitised in phase III and IV, we would like to grow our business here,” said Dish TV CEO R C Venkateish.

“Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla,” said Dish TV India COO Salil Kapoor.

As part of Dish Box Office, Dish TV would offer half-a-dozen movies through the day instead of just one movie on demand now. “As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” Kapoor said.

Talking about phase 1 digitisation in Kolkata, Kapoor said DTH has a market share of around 30 per cent, of which Dish TV’s share of around 28 per cent. Dish TV has a subscriber base of around 11.8 million in India.

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Thaicom5 78.5 KU Band HD CHANNEL FTA...

Thaicom5

12569V 45000

KU Band HD CHANNEL FTA...

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Cinema tv added in DD freedish in place of vyas tv

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CINEMA TV is a 24 hours Hindi Movie Channel.

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13 New channels added on dish tv

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This channels now free

12595 H 40700 Mpeg2 FTA

1. TOLLYWOOD
2. T NEWS
3. VANITHA
4. MU ORIYA
5. MUSIC FATAFATI
6. JAI MAHARASHTRA
7. ORANGE TV
8. STUDIO N
9. HM TV
10. V6
11. TV9 MAHARASHTRA
12. MAIBOLI
13. CINE 21

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23 channels added on Dish tv 95*east

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Tp-12110 H 40700-3/4 DVB-S MPEG 2

FREE TO AIR

Satellite: NSS6/SES 8 at 95.0 East

LNB Frequency: Universal (9750-10600)

Frequency: 12110 and 12170

Polarization: Horizontal

Symbol Rate: 40700

22K: Auto

1. Mazhavil Manorama,
2. Kasturi TV,
3. Aseervatham,
4. SVBC,
5. MI Marathi,
6. Sangeet Bangla,
7. Planet M Cinema,
8. Mahua TV,
9. Tara Muzik,
10. Akash Bangla,
11. Nepal 1,
12. Shalom,
13. We TV,
14. Sri Sankara,
15. Kairali TV,
16. Saam TV,
17. Dhoom Music,
18. Ruposhi Bangla,
19. Katyani,
20. CCTV News,
21. Rang TV,
22. Rengoni TV.
23. Zing tv,

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Shakthi Tv tamil channel this weekEnd Super Hit movies

Shakthi Tv tamil channel this weekEnd Super Hit movies

Saturday 1:00pm - AAHA KALYANAM 

Sunday 1:00pm - RUMMY

Don't miss it friends. ENJOY.

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Shakthi TV srilankan tamil channel started on ses8-95 deg Dish tv lanka KU band

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12170 H 40700

great news to all tamil people.

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Dish tv Sri Lanka 26 test card channels Started on 95.E

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Buddhist tv coming on test 1. 

TP- 12170 H 4070

Dish TV readying to launch in Sri Lanka soon via JV company 

MUMBAI: Dish TV is readying to launch its direct-to-home (DTH) service in Sri Lanka soon via a joint venture company. Dish TV has expressed intent to invest Rs 100 crore (Rs 1 billion) in Dish TV Lanka (Private) Ltd, a joint venture it floated in Sri Lanka with Satnet Pvt Ltd. Dish TV holds 70 per cent stake in the JV while the rest is held by local partner Satnet. Dish TV board has approved an additional funding of Rs 30 crore (Rs 300 million) for its joint venture in Sri Lanka. Earlier, Dish TV had planned to invest Rs 70 crore (Rs 700 million) in Satnet. “This is just an enabling resolution. In case we need more funds in future, we will have it ready,” Dish TV CEO RC Venkateish said. Dish TV’s board has approved “making loans / investments or giving guarantee or providing any security under Section 372A and other applicable provisions of the Companies Act, 1956 and the notified provisions of the Companies Act 2013, for an additional amount of Rs 30 crore only”. The aggregate investment amount in Dish TV Lanka will not exceed Rs 100 crore (Rs 1 billion), Dish TV said. Sources said Dish TV will have a dedicated transponder on SES’ new satellite for the Sri Lanka DTH service. Dish TV will use the same encryption and set-top box vendors for the Sri Lankan operations. Conax will be the content protection provider. Dish TV Lanka was incorporated on 25 April last year and Satnet owns a DTH licence in Sri Lanka. Sri Lanka has a better DTH ARPU (average revenue per user) than India. Dish TV’s ARPU for the fiscal third-quarter ended 31 December 2013 stood at Rs 166. For Sri Lankan DTH player Dialog TV, it is $9. With over 264,000 subscribers, Dialog TV, a subsidiary of telecom major Dialog Axiata, dominates the Sri Lankan pay TV market.

Dish TV is reportedly about to launch a dedicated DTH service for Sri Lanka using capacity on SES’s newly launched SES-8 satellite (launched on December 3rd).

SES-8 is co-located with NSS-6 at 95 deg East, and which is already covering the Indian sub-Continent with signals. Dish TV CEO RC Venkateish is on record as saying that Dish TV was looking to add five transponders from SES to boost its existing capacity.

This new scheme is reported to be a j-v between Dish and SatNet Pvt Ltd in which Dish holds a 70 per cent stake. SatNet was formerly Star TV Lanka and is the first DTH pay-TV operating in Sri Lanka.

The DTH transmissions will use Conax encryption. SatNet is the authorised agent for Dish TV.

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